Introduction
Module 1: Mindset Shifts for Success
Module 2: Building Your Fitness Business Foundation
Module 3: Marketing Strategies for Growth
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Creating a Personal Brand as a Fitness Entrepreneur
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Defining Your Niche and Target Market
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Creating a Unique Value Proposition
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Marketing Basics for Fitness Businesses
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The 3 Core Marketing Channels for Trainers
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The Marketing Funnel (Simple Version)
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The Rule of 7
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Leveraging Social Media and Online Platforms
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What to Post: The 4 Types of Magnetic Content
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The Algorithm Isn’t Out to Get You
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Online Platforms Beyond Social Media
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Mini-Challenge: Build Your Marketing Map
Module 4: Sales Techniques and Client Acquisition
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Overcoming Fear of Selling
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The Psychology of Buying Fitness Services
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Building Rapport and Trust with Potential Clients
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Selling Your Coaching the Right Way
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The 5-Step Sales Process for Personal Trainers
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Common Sales Mistakes Trainers Make
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Pricing Strategies and Packages for Fitness Services
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Mini-Challenge: Build and Pitch Your Signature Offer
Module 5: Lead Generation & Client Acquisition
Module 6: Scaling Your Fitness Business
Module 7: Sustainability and Long-Term Success
Conclusion
Bonus: Business Toolkit
