Curriculum
Introduction
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Module 1: Mindset Shifts for Success
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Module 2: Building Your Fitness Business Foundation
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Module 3: Marketing Strategies for Growth
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- Creating a Personal Brand as a Fitness Entrepreneur
- Defining Your Niche and Target Market
- Creating a Unique Value Proposition
- Marketing Basics for Fitness Businesses
- The 3 Core Marketing Channels for Trainers
- The Marketing Funnel (Simple Version)
- The Rule of 7
- Leveraging Social Media and Online Platforms
- What to Post: The 4 Types of Magnetic Content
- The Algorithm Isn’t Out to Get You
- Online Platforms Beyond Social Media
- Mini-Challenge: Build Your Marketing Map
Module 4: Sales Techniques and Client Acquisition
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- Overcoming Fear of Selling
- The Psychology of Buying Fitness Services
- Building Rapport and Trust with Potential Clients
- Selling Your Coaching the Right Way
- The 5-Step Sales Process for Personal Trainers
- Common Sales Mistakes Trainers Make
- Pricing Strategies and Packages for Fitness Services
- Mini-Challenge: Build and Pitch Your Signature Offer
Module 5: Lead Generation & Client Acquisition
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Module 6: Scaling Your Fitness Business
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Module 7: Sustainability and Long-Term Success
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Conclusion
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Bonus: Business Toolkit
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